Agency rebrand
Billion Dollar Boy| Brand strategy & TOV
Challenge:
Billion Dollar Boy is known as a creator-first agency. But to achieve it’s ambitious growth plans, they needed to evolve from an agency that runs campaign into a brand growth partner.
Speaking to the soul:
To win in a social-first world, you need to be creator-first.
The project:
Creating a new playbook for Billion Dollar Boy, outlining the key strategic shift, before feeding it in to our new messaging and TOV guidelines.
TOV Guildelines
