VWFS | Fleet
B2B social content
Challenge:
VWFS Fleet were underperforming on LinkedIn, with latest batch of posts (paid and organic) generating few leads. The brand didn’t want to change their messaging. So as the Creative Lead, I had to uplift the brand visually and tonally, all while pushing the core talking points.
The campaign:
Organic and paid social posts, with an awareness and conversion stage, the latter driving customers to book a call with the Fleet team.
Awareness
Brand
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EV
LCV
Digital tools
Conversion
Brand
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EV
LCV
Digital tools
For comparison…
It’s easy for me to say how that I uplifted the standard of VWFS | Fleet’s social output. But I really believe I did. And to prove it, here is what they were originally posting.
As a result, my work on this project prompted a creative re-alignment and an update to VWFS | Fleet’s brand book.
Previously published creative