Challenge:
Fans around the world fear missing out on the FIFA World Cup in Russia. But fortunately, Visa can get you anywhere, so you don’t miss a moment.

Speaking to the soul:
By showing fans that they can live the moment, wherever they are in the world.

The campaign:
Social, digital and PR campaign starring Zlatan Ibrahimović. With the help of Visa, he gave fans a closer, alternative view of the World Cup, despite not even qualifying.

Results:
+45 % on Visa purchases in the 11 host cities
3.5 Billion Media Impressions
#2 SOV among top sponsors sponsors