Marked for life
The Medaille Trust | Social & PR
Challenge:
There are 136,000 cases of human trafficking in the UK. Often those trafficked are women. And often these survivors are marked with a tattoo by their captor.
Speaking to the soul:
By showing how a symbol of suffering can become a symbol of hope.
The campaign:
Social and PR campaign, transforming an unwanted mark into a much loved tattoo. Informative, empowering and supportive, our campaign was featured in Sky News, The Guardian, as well as the industry press. All with a media spend of £0.
| The Drum Roses Awards 2022 – Charity Advert – Gold | The Drum Marketing Awards 2022 – Social Purpose – Finalist | The Drum Chip Shop Awards 2022 – Charity Advert – Highly Commended | Hermes Awards 2022 – Non-profit – Platinum | Hermes Awards 2022 – Pro Bono – Platinum | The Telly Awards 2022 – Social Impact – Gold | The Telly Awards 2022 – Not For Profit – Bronze | Communicator Awards 2022 – Awareness for Online Video – Silver |
| The Drum Roses Awards 2022 – Charity Advert – Gold | The Drum Marketing Awards 2022 – Social Purpose – Finalist | The Drum Chip Shop Awards 2022 – Charity Advert – Highly Commended | Hermes Awards 2022 – Non-profit – Platinum | Hermes Awards 2022 – Pro Bono – Platinum | The Telly Awards 2022 – Social Impact – Gold | The Telly Awards 2022 – Not For Profit – Bronze | Communicator Awards 2022 – Awareness for Online Video – Silver |
Case study film
Hero film
Landing page
Project page
Sky News write-up
