The lifesaving haircut

Scenario:
Every year, more than 19,000 cases of skin cancer are diagnosed in the UK. And in men, 1 in 4 of these cases develop in hard-to-spot areas such as the scalp and neck. But who regularly sees these parts of the body that we can’t? Barbers, of course.

Speaking to the soul:
Transforming barbers into the first line of defence against skin cancers. 

The campaign:
A free handbook for barbers that doesn’t teach how to cut hair, but to spot signs of skin cancer. Launched with a film shot on location at Ruffians Barbers, as well as significant influencer outreach to embed our project within culture.

New campaign. Results pending…